Simpson is now Executive Director of ABBI. I can sell a calf for $800 putting him through the chow line or I can raise a bucking bull worth $5,000 minimum.” “But I saw this as an opportunity to change what I do on my ranch. “The first time I put a bucking bull on my ranch my grandpa thought I was crazy,” Simpson recalled. Simpson went on to raise several buckers such as Red Alert and Sheep Dip. In 1998, he began breeding bucking bulls as a side business. Kaycee Simpson operates a commercial cattle ranch in Utah. PBR’s top-ranked bull Bushwacker, is valued at just under a million dollars. During the season, bucking bulls compete against one another for over a million dollars in prize money, and those that consistently pull down big points can be worth $300,000 or more. Not only does a fast spinning, high kicking, belly rolling 1,500-pound animal thrill a crowd, it can also earn the rider and stock contractor big money. Even major news outlets have taken notice, including The New York Times, Sports Illustrated, and National Public Radio, which have reported on the ascendancy of the “world’s most dangerous sport.”īull riding’s success is due in no small part to American Bucking Bull, Inc.’s commitment to breeding high performance bulls. Two decades later, PBR oversees a multi-million dollar industry featuring nationally televised events attended by close to two million fans annually. Twenty bull riders formed the company today based in Pueblo, Colo., in 1992 with the goal of bringing bull riding out of the rodeo world and into mainstream America. Much of the sport’s popularity begins with Professional Bull Riders, Inc. Today, the bovine athlete enjoys celebrity status in a sport that awards a quarter million dollar payout to the top bull each year. Gone are the days when the bucking bull was the villain of the rodeo.
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